Digital Analytics Services
Digital Analytics Agency
Invest your time and efforts on running your business. Leave the digital analytics to us.
Build an Analytics Foundation
Measure Success of Individual Channels
Create Dashboards that Measure ROI
Build Custom Audiences
Digital Blueprint: Building a Digital Analytics Foundation
A DIGITAL ANALYTICS AGENCY YOU CAN COUNT ON
At First Search Marketing, we take pride in being a digital analytics agency that our clients can count on. When working with us, you get a customized digital analytics approach to meet your growing business needs. First, we will work with you on building an analytics foundation, then we will set you up for success to measure individual marketing channels, lastly we will build custom audiences and create dashboards to measure ROI.
How Can We Help You With Digital Analytics?
Our Digital Analytics Agency Blueprint
1. Build an Analytics Foundation
TRACK GOALS AND KEY EVENTS ON YOUR WEBSITE
Your analytics foundation is dependent on setup and making sure your goals are being tracked correctly. At First Search Marketing LLC. we are gurus at using Google Analytics to measure marketing efforts and ROI. First, we start by focusing on the goal of your business. Second, we setup Google Analytics and Google Tag Manager for you so you can begin tracking. Lastly, we setup the important actions on your site such as form fills, meetings scheduled, call tracking, etc. Bring us on as your digital analytics agency and lets start making data driven decisions together!
2. Understand Your Marketing Channels Performance
MEASURE TRAFFIC AND RESULTS FROM EVERY CHANNEL
One of the most valuable insights that your website analytics gives you is what marketing channels are driving traffic and conversions to your site. At First Search Marketing we set up channel grouping so all of your marketing channels are reporting correctly. Whether you want to track social channels, email, organic search, advertising, print, or any other we have you covered! First, we begin by understanding the traffic currently being driven to your site. Second, we do a deep dive into that data and fix any misrepresented traffic. Lastly, we add any custom channels that you want to begin tracking to show whether that channels efforts are helping or not.
3. Audience Creation and Segmentation
CREATE AND BUILD SEGMENTED AUDIENCES
Once you start receiving a decent amount of traffic to your website it is extremely important to understand your audiences. First Search Marketing LLC. helps you understand what type of people are coming to your website and what types of services they are interested in. First, we work with you to map out your ideal audiences and what services they are interested in. Secondly, we create those audiences in Google Analytics. Lastly, we use these audiences for digital advertising strategies to build brand awareness, reach new customers, and re-engage with existing customers.
4. Reporting and Data Visualization
BUILD DASHBOARDS THAT TRACK KPIs AND ROI
Do you find yourself wishing you at clear visuals of how your marketing efforts are performing? You came to the right place! Â At First Search Marketing LLC. we work with our clients and build dashboards that track their most important KPIs. Whether it be understanding how many leads/visitors you get per month, which pages are most popular on your website, or how you advertising campaigns are helping drive results, we bring the data to life. Start understanding how your marketing efforts are working today!
Have a Digital Analytics Question?
Digital Analytics FAQ
Digital marketing analytics is a process of measuring data from channels such as your website, your social media accounts, email, and more.
It is how digital marketers measure the success of their efforts and build strategies to continue to improve marketing results.
Digital analytics is important to any business because it gives you valuable information from your website, social channels, and other marketing efforts that you can act on.
There are many different ways and 3rd party tools to choose from when thinking about setting up analytics for your website.
The most cost effective (free) and popular tool is Google Analytics.
To setup Google Analytics you need to create a google analytics account, and add a snippet of code to the backend of your website. Once that is done user web data should begin flowing into your Google Analytics dashboard within 24-48 hours.
Get Started Today
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Understanding how your marketing dollars are driving positive results is key to growing your business. Setup your analytics foundation and begin making data driven decisions today!