SEO · FirstThought

Be the first business customers find.

Show up first when people near you search for what you sell: on Google, on the map and in AI answers.

SEO, explained by Chris[2:30]

4.9★

on Google · [XX] reviews

10+

years in digital marketing

NH

Family-owned in Hampton

It’s giving Google and AI every reason to recommend you.

The fix isn’t tricks. We give SEO a clear job, and a number to hit.

Sound familiar?

Customers are searching for you. They’re finding your competitors.

1

You’re not in the map pack.

For most local searches, the top three map results get the calls. If you’re not there, you’re invisible.

2

AI search skips you.

ChatGPT and Google’s AI answers recommend businesses they can understand and trust. Most local sites give them nothing to work with.

3

SEO feels like a black box.

You’ve paid for SEO before and never saw clear rankings, traffic or calls.

The fix isn’t tricks. It’s giving Google and AI every reason to recommend you.

Where this fits in your framework

Get found first.

SEO lives in FirstThought. Its job is to put your name in front of people at the exact moment they’re looking.

Be the first name customers see.

We optimize your website, Google Business Profile and local presence so search engines and AI tools recommend you first.

What we do

The number it movesMap pack rankings and calls from search

What’s included

Everything it takes to do SEO properly.

SEO audit

Where you rank, why, and what’s holding you back.

Keyword research

The searches your customers actually use.

Google Business Profile

Optimized, posted to weekly and kept accurate.

On-page optimization

Titles, content and structure tuned for every service.

Local citations

Consistent listings across the directories that matter.

Technical SEO

Speed, indexing and structured data fixed.

AI search visibility

Content and data that AI tools can understand and quote.

Content and links

Helpful articles and local links that build authority.

Monthly rankings report

Rankings, traffic and calls from search.

Covers: Google Search, Google Maps, Bing, Apple Maps and AI search tools like ChatGPT and Gemini [CONFIRM]

Your first 90 days.

What the first three months of SEO look like with our team.

1

Days 1 to 14

Audit and research

Rankings, competitors and keywords mapped for your market.

2

Days 15 to 30

Fix the foundation

Google Business Profile, technical issues and key pages fixed first.

3

Days 31 to 60

Build authority

New service and location content, citations and local links.

4

Days 61 to 90

Measure and expand

Report rankings and calls, then go after the next set of keywords.

[Client name] · [Industry, NH town]

[Client name]: from page three to the map pack

Metrics Before After
[Map pack position, up from #X]
[XX]
→
#[X]
[More calls from Google]
[XX]
→
[XX]%
“We contacted Chris at First Search after a bad experience with a national brand company. He was able to fix our website and get our Google profile up and running. Chris and his team are very professional and always did what was right for our success.”

Steven McGibbon

Posted on Google

“My business partner and I have been working with First Search for about six months and we were starting pretty much from ground zero with our marketing. We didn’t really even know where to start but the whole process has been easy and approachable and we couldn’t be happier with the results thus far.”

Patrick Wilson

Posted on Google

Ways to get this done

Three ways to get it done.

Have our team run it, learn to do it yourself, or do it yourself with a coach in your corner.

We work with 25 businesses. That’s it.

Capping our partner list means every client gets senior attention, real strategy and a team that knows their business. When the spots are full, they’re full.

6 of 25 partner spots open.

Meet the team behind your marketing[1:45]

Is a partnership right for you?

A fit if you:

Not a fit if you:

Partnerships start at $X,XXX/month.

Learn the system. Run it yourself.

The same framework we use with our partners, packaged so you can implement it at your own pace. Start with an $8 workbook, or get everything in the Community.

Inside BeFirst Training: how the DIY path works[3:10]

Your DIY resources

The FirstSearch Blueprint

The exact SOPs, worksheets and checklists we use with every client.

$8

BeFirst Online Course

A founder-led video walkthrough of the entire framework, one stage at a time.

[$XX]

BeFirst Community

The course, Blueprint, live webinars and weekly content, all in one membership.

$88/mo

Live trainings and webinars

Hands-on workshops, online and in Hampton, on every stage of the framework.

[Free to $XX]

Not sure where to start? Compare every option in BeFirst Training.

You do the work. We guide every step.

1:1 strategy sessions with our team, built entirely around your business. You implement; we bring the plan, the expertise and the accountability.

What a BeFirst coaching session looks like[2:00]

BeFirst Coaching

$500/month

One 1:1 session a month

$1,000/month

A session every two weeks

Best for: owners who want an expert sounding board and accountability.

From our resources

Learn more about SEO

Blog 7 min read · Oct 9, 2026

Showing up in AI search: what local businesses need to know

Blog 6 min read · Oct 6, 2026

Why your Google Business Profile matters more than your website

[XX]%[more leads in 90 days]

Case study Oct 5, 2026

[Client name]: from page three to the map pack

FAQ

SEO questions

Most businesses see movement in 60 to 90 days, with stronger results building over six months. SEO compounds, which is why it’s part of a six-month partnership.

No one honestly can. What we guarantee is the result in your roadmap, measured in leads, not just rankings.

Tools like ChatGPT, Gemini and Google’s AI Overviews now answer “who should I call?” questions. We make sure your business is one they can find, understand and recommend.

Not always. We’ll tell you honestly whether your site can rank, or if it’s holding you back.

No. Every service is delivered as part of a FirstSearch partnership, because SEO works best alongside the rest of your marketing system. Your plan includes every service your business needs for one fixed monthly retainer.

Be the first business customers find.

Let’s look at where you rank today, and what it would take to be first.