Advertising · FirstThought and FirstChoice
Ads that reach the right local customers and turn clicks into booked jobs, measured in cost per lead, not impressions.
Advertising, explained by Chris[2:30]
4.9★
on Google · [XX] reviews
10+
years in digital marketing
NH
Family-owned in Hampton
The fix isn’t spending more. We give advertising a clear job, and a number to hit.
firstthought firstchoice
Sound familiar?
1
Your ads get traffic, but the phone doesn’t ring any more than it used to.
2
Broad targeting, the wrong keywords and ads running at 2am burn money without you knowing.
3
You get reports on impressions and clicks, not on what each customer actually cost.
The fix isn’t spending more. It’s ads with a clear job and a number to hit.
Where this fits in your framework
We split advertising into two jobs: getting discovered by new people, and converting the people who already know you.
Advertising infirstthought
Awareness campaigns put your business in front of the right people nearby, before and while they’re looking.
What we do
The number it movesQualified reach and cost per click
Advertising infirstchoice
Conversion campaigns follow up with warm audiences and give them a reason to act now.
What we do
The number it movesCost per lead and cost per acquisition
What’s included
Where to spend, how much and what each campaign has to deliver.
firstthoughtfirstchoice
Accounts, campaigns and tracking built properly.
firstthoughtfirstchoice
Images, video and copy made for each platform.
firstthought
The right people in your service area, nobody else.
firstthought
Focused pages that turn ad clicks into leads.
firstchoice
Bring back people who visited but didn’t act.
firstchoice
Calls, forms and bookings tied back to each ad.
firstchoice
Budget moved toward what’s working, every week.
firstthoughtfirstchoice
Spend, leads and cost per lead in plain English.
firstthoughtfirstchoice
Platforms: Google Ads, Local Services Ads, Meta (Facebook and Instagram) and YouTube [CONFIRM: LinkedIn]
What the first three months of advertising look like with our team.
1
Days 1 to 14
Past spend reviewed, targets set and a campaign plan built for each job.
2
Days 15 to 30
Creative, landing pages, tracking and campaigns go live.
3
Days 31 to 60
Weekly changes to keywords, audiences, ads and budget.
4
Days 61 to 90
Put more budget behind what’s producing leads at the right cost.
[Client name] · [Industry, NH town]
| Metrics | Before | After | |
|---|---|---|---|
|
[Cost per lead, down from $XX] |
[XX] |
→ |
[$XX] |
|
[Booked jobs per month from ads] |
[XX] |
→ |
[XX] |
Ways to get this done
Have our team run it, learn to do it yourself, or do it yourself with a coach in your corner.
Capping our partner list means every client gets senior attention, real strategy and a team that knows their business. When the spots are full, they’re full.
6 of 25 partner spots open.
Meet the team behind your marketing[1:45]
Partnerships start at $X,XXX/month.
The same framework we use with our partners, packaged so you can implement it at your own pace. Start with an $8 workbook, or get everything in the Community.
Inside BeFirst Training: how the DIY path works[3:10]
The exact SOPs, worksheets and checklists we use with every client.
$8
A founder-led video walkthrough of the entire framework, one stage at a time.
[$XX]
The course, Blueprint, live webinars and weekly content, all in one membership.
$88/mo
Hands-on workshops, online and in Hampton, on every stage of the framework.
[Free to $XX]
Not sure where to start? Compare every option in BeFirst Training.
1:1 strategy sessions with our team, built entirely around your business. You implement; we bring the plan, the expertise and the accountability.
What a BeFirst coaching session looks like[2:00]
$500/month
One 1:1 session a month
$1,000/month
A session every two weeks
Best for: owners who want an expert sounding board and accountability.
Works best with
firstthought firstchoice firstreferral
Social that gets you found, turns followers into customers and keeps them talking.
Explore Social Media
firstchoice
Offers, lead magnets and landing pages that turn visitors into leads.
Explore Lead Generation
firstbrand
Know exactly which marketing brings in customers, in plain English.
Explore Analytics
From our resources
FAQ
It depends on your market and goals. We’ll recommend a starting budget in your roadmap and adjust it based on cost per lead.
[CONFIRM] No. Ad spend is paid directly to Google or Meta, so you always see exactly what’s spent. Our management is part of your retainer.
For people already searching, Google. For reaching people before they search, Meta and YouTube. Most local businesses need both, each with a different job.
Ads can produce leads in the first few weeks. Cost per lead usually improves over the first 60 to 90 days as we optimize.
No. Every service is delivered as part of a FirstSearch partnership, because advertising works best alongside the rest of your marketing system. Your plan includes every service your business needs for one fixed monthly retainer.
Let’s look at what your ads are doing today, and what they should be doing.
