Analytics · FirstBrand
Know exactly which marketing brings in customers, in plain English, every month.
Analytics, explained by Chris[2:30]
4.9★
on Google · [XX] reviews
10+
years in digital marketing
NH
Family-owned in Hampton
The fix isn’t more reports. We give analytics a clear job, and a number to hit.
firstbrand
Sound familiar?
1
Impressions, clicks and reach look busy but never tell you how many calls, leads or customers you got.
2
Google, Facebook, your website and your CRM all tell a different story, and none of them talk to each other.
3
Without a clear picture, budget goes to whatever feels like it’s working.
The fix isn’t more reports. It’s tracking that connects every dollar to a result.
Where this fits in your framework
Analytics sits in the foundation because it runs across every stage. It’s how you know which part of your marketing to fix next.
Analytics infirstbrand
We set up tracking that follows customers from first click to booked job, then report on it in language you can use.
What we do
The number it movesCost per lead and marketing ROI
What’s included
What’s tracked today, what’s broken and what’s missing.
The foundation for every other number, set up properly.
Forms, calls and bookings tied back to their source.
Google and Meta conversions reported accurately.
Leads matched to customers and revenue.
One screen with the numbers that matter.
Results and recommendations in plain English.
Tools: Google Analytics 4, Google Tag Manager, Looker Studio and call tracking [CONFIRM]
What the first three months of analytics look like with our team.
1
Days 1 to 14
We check what’s tracked today, what’s broken and what’s missing.
2
Days 15 to 30
Analytics, conversions and calls tracked on every channel and connected to your CRM.
3
Days 31 to 60
One place to see leads, cost per lead and revenue by channel.
4
Days 61 to 90
Your first monthly reviews, with clear recommendations on where to spend next.
[Client name] · [Industry, NH town]
| Metrics | Before | After | |
|---|---|---|---|
|
[Lower cost per lead after reallocating budget] |
[XX] |
→ |
[XX]% |
|
[Wasted monthly spend found and cut] |
[XX] |
→ |
[$XX] |
Ways to get this done
Have our team run it, learn to do it yourself, or do it yourself with a coach in your corner.
Capping our partner list means every client gets senior attention, real strategy and a team that knows their business. When the spots are full, they’re full.
6 of 25 partner spots open.
Meet the team behind your marketing[1:45]
Partnerships start at $X,XXX/month.
The same framework we use with our partners, packaged so you can implement it at your own pace. Start with an $8 workbook, or get everything in the Community.
Inside BeFirst Training: how the DIY path works[3:10]
The exact SOPs, worksheets and checklists we use with every client.
$8
A founder-led video walkthrough of the entire framework, one stage at a time.
[$XX]
The course, Blueprint, live webinars and weekly content, all in one membership.
$88/mo
Hands-on workshops, online and in Hampton, on every stage of the framework.
[Free to $XX]
Not sure where to start? Compare every option in BeFirst Training.
1:1 strategy sessions with our team, built entirely around your business. You implement; we bring the plan, the expertise and the accountability.
What a BeFirst coaching session looks like[2:00]
$500/month
One 1:1 session a month
$1,000/month
A session every two weeks
Best for: owners who want an expert sounding board and accountability.
Works best with
firstbrand
One place for every lead and customer, so nothing slips through the cracks.
Explore CRM
firstthought firstchoice
Paid ads that reach the right local people and turn clicks into booked jobs.
Explore Advertising
firstbrand
A fast, clear website built to turn visitors into calls and bookings.
Explore Website
From our resources
FAQ
A short report showing leads, calls, cost per lead and revenue by channel, plus what we recommend doing next.
Usually not. We work with Google’s free tools and the systems you already use, and only recommend paid tools when they pay for themselves.
Yes. Call tracking shows which channel, ad or page made the phone ring.
You do. Every account is set up in your business’s name.
No. Every service is delivered as part of a FirstSearch partnership, because analytics works best alongside the rest of your marketing system. Your plan includes every service your business needs for one fixed monthly retainer.
Let’s look at what you’re tracking today, and what you should be.
