Marketing Automation · FirstChoice and FirstReferral

Follow-up that runs on its own.

Follow-up that happens on its own, so every lead hears back fast and every customer comes back.

Marketing Automation, explained by Chris[2:30]

4.9★

on Google · [XX] reviews

10+

years in digital marketing

NH

Family-owned in Hampton

It’s systems that work while you do.

The fix isn’t more hours. We give marketing automation a clear job, and a number to hit.

Sound familiar?

You can’t follow up with everyone. Automation can.

1

Leads wait too long.

The first business to respond usually wins the job, and you’re often busy doing the work.

2

Past customers go quiet.

Once a job is done, there’s no system to bring them back or ask for a review.

3

Your team repeats the same messages.

Confirmations, reminders and follow-ups eat hours every week.

The fix isn’t more hours. It’s systems that work while you do.

Where this fits in your framework

One service. Two jobs.

Automation wins the sale in FirstChoice, then keeps customers coming back in FirstReferral.

Respond first and close more.

Automations reply instantly, nurture leads who aren’t ready and book appointments without the back-and-forth.

What we do

The number it movesLead response time and booking rate

Bring customers back and get them talking.

After the job, automation keeps you in touch and turns happy customers into reviews and referrals.

What we do

The number it movesRepeat customers and reviews per month

What’s included

Everything it takes to do marketing automation properly.

Automation strategy

Every touchpoint in your customer journey, mapped.

Instant lead follow-up

Text and email replies within a minute.

Nurture sequences

Helpful messages that keep warm leads warm.

Booking and reminders

Online booking with confirmations and reminders.

Missed-call text back

Every missed caller gets a text right away.

Review requests

Sent automatically after every job.

Win-back campaigns

Bring past customers back at the right time.

Email newsletter

A regular, useful email that keeps you top of mind.

Reporting

What each automation produced, every month.

Platforms: GoHighLevel, your CRM, email and SMS [CONFIRM]

Your first 90 days.

What the first three months of marketing automation look like with our team.

1

Days 1 to 14

Map the journey

Every point where a lead or customer should hear from you.

2

Days 15 to 30

Build the automations

Messages written in your voice and workflows built.

3

Days 31 to 45

Launch and test

Everything tested end to end before it touches a customer.

4

Days 46 to 90

Refine

We tune timing and messages based on replies and bookings.

[Client name] · [Industry, NH town]

[Result headline, e.g. "Follow-up that runs while the team is on the job"]

Metrics Before After
[Average response time to new leads]
[XX]
→
[X] min
[More repeat bookings]
[XX]
→
[XX]%
“We contacted Chris at First Search after a bad experience with a national brand company. He was able to fix our website and get our Google profile up and running. Chris and his team are very professional and always did what was right for our success.”

Steven McGibbon

Posted on Google

“My business partner and I have been working with First Search for about six months and we were starting pretty much from ground zero with our marketing. We didn’t really even know where to start but the whole process has been easy and approachable and we couldn’t be happier with the results thus far.”

Patrick Wilson

Posted on Google

Ways to get this done

Three ways to get it done.

Have our team run it, learn to do it yourself, or do it yourself with a coach in your corner.

We work with 25 businesses. That’s it.

Capping our partner list means every client gets senior attention, real strategy and a team that knows their business. When the spots are full, they’re full.

6 of 25 partner spots open.

Meet the team behind your marketing[1:45]

Is a partnership right for you?

A fit if you:

Not a fit if you:

Partnerships start at $X,XXX/month.

Learn the system. Run it yourself.

The same framework we use with our partners, packaged so you can implement it at your own pace. Start with an $8 workbook, or get everything in the Community.

Inside BeFirst Training: how the DIY path works[3:10]

Your DIY resources

The FirstSearch Blueprint

The exact SOPs, worksheets and checklists we use with every client.

$8

BeFirst Online Course

A founder-led video walkthrough of the entire framework, one stage at a time.

[$XX]

BeFirst Community

The course, Blueprint, live webinars and weekly content, all in one membership.

$88/mo

Live trainings and webinars

Hands-on workshops, online and in Hampton, on every stage of the framework.

[Free to $XX]

Not sure where to start? Compare every option in BeFirst Training.

You do the work. We guide every step.

1:1 strategy sessions with our team, built entirely around your business. You implement; we bring the plan, the expertise and the accountability.

What a BeFirst coaching session looks like[2:00]

BeFirst Coaching

$500/month

One 1:1 session a month

$1,000/month

A session every two weeks

Best for: owners who want an expert sounding board and accountability.

From our resources

Learn more about marketing automation

Video Sep 30, 2026

Setting up a CRM you will actually use

Blog 8 min read · Sep 22, 2026

The five automations every local business should have running

Podcast [XX] min · Aug 28, 2026

Ep. [XX]: Why growth is a system

FAQ

Marketing Automation questions

Not when it’s done well. We write every message in your voice, keep them short and hand off to a real person when it matters.

Not necessarily. We’ll use your current system if it can do the job, or recommend one that can.

Lead replies, reminders, follow-ups, review requests, win-backs and newsletters. Anything repetitive that should happen every time.

Yes. You can review and edit any message, and we update them as your offers change.

No. Every service is delivered as part of a FirstSearch partnership, because marketing automation works best alongside the rest of your marketing system. Your plan includes every service your business needs for one fixed monthly retainer.

Put your follow-up on autopilot.

Let’s map where leads and customers are slipping away today.