Social Media · FirstThought, FirstChoice and FirstReferral

Social media that brings in customers.

Social that gets you found by the people near you, turns followers into booked customers, and keeps your best customers talking about you.

Social Media, explained by Chris[2:30]

4.9★

on Google · [XX] reviews

10+

years in digital marketing

NH

Family-owned in Hampton

It’s giving social a job at every stage of the customer journey.

The fix isn’t posting more. We give social media a clear job, and a number to hit.

Sound familiar?

You’re posting. You just can’t point to a single customer it brought in.

1

Nothing happens when you post.

A few likes from friends and family, then silence. The algorithm isn’t showing your content to people who could actually buy from you.

2

Consistency is impossible.

You post for two weeks, get busy running the business, and disappear for a month. Every restart feels like starting from zero.

3

There’s no line to revenue.

Followers and engagement look fine on paper, but no one can tell you how many leads or customers social actually produced.

The fix isn’t posting more. It’s giving social a job at every stage of the customer journey.

Where this fits in your framework

One service. Three jobs.

Most agencies treat social as a single thing. We give it a specific job at each stage, with its own tactics and its own number to hit.

Get discovered by the people near you.

At this stage, social is about reach. We put your business in front of local people who don’t know you yet, with content worth stopping for.

What we do

The number it movesLocal reach and profile visits

Turn followers into booked customers.

Here, social has one job: produce leads. Every post has a purpose, and every interested follower has an easy next step.

What we do

The number it movesLeads and booked calls from social

Keep customers engaged and sharing.

After the sale, social keeps you top of mind and turns happy customers into public advocates for your business.

What we do

The number it movesRepeat engagement, shares and referrals

What’s included

Everything it takes to do social media properly.

Social strategy and content calendar

A monthly plan that gives every post a stage and a purpose.

Content creation

Branded graphics, carousels, reels and short-form video, created by our team.

Profile setup and optimization

Bios, links, highlights and visuals that make a strong first impression.

Local and community collaborations

Partner posts and community features that reach new local audiences.

DM automation

Keyword-triggered messages that deliver lead magnets and book calls automatically.

Lead campaigns and offers

Posts and promotions built to produce inquiries, not just likes.

Community management

Timely, on-brand replies to comments and messages.

Customer spotlights and reviews

Turning real customers and reviews into content people trust.

Monthly reporting

Results tied to leads and customers, explained in plain English.

Platforms: Facebook, Instagram and LinkedIn [CONFIRM: TikTok, YouTube, Google Business Profile posts]

Your first 90 days.

What the first three months of social media look like with our team.

1

Days 1 to 14

Audit and strategy

We review your profiles, competitors and audience, then set the job and target number for each stage.

2

Days 15 to 30

Build the engine

Profiles optimized, brand templates designed, content calendar planned and DM automations set up.

3

Days 31 to 60

Launch and publish

Consistent posting starts, community management goes live and lead campaigns begin.

4

Days 61 to 90

Optimize and report

We double down on what’s producing leads, cut what isn’t, and walk you through results.

[Client name] · [Industry, NH town]

[Result headline, e.g. "From posting into the void to a steady flow of DMs"]

Metrics Before After
[Increase in leads from social]
[XX]
→
[XX]%
[Booked calls from DM automation per month]
[XX]
→
[XX]
“We contacted Chris at First Search after a bad experience with a national brand company. He was able to fix our website and get our Google profile up and running. Chris and his team are very professional and always did what was right for our success.”

Steven McGibbon

Posted on Google

“My business partner and I have been working with First Search for about six months and we were starting pretty much from ground zero with our marketing. We didn’t really even know where to start but the whole process has been easy and approachable and we couldn’t be happier with the results thus far.”

Patrick Wilson

Posted on Google

Ways to get this done

Three ways to get it done.

Have our team run it, learn to do it yourself, or do it yourself with a coach in your corner.

We work with 25 businesses. That’s it.

Capping our partner list means every client gets senior attention, real strategy and a team that knows their business. When the spots are full, they’re full.

6 of 25 partner spots open.

Meet the team behind your marketing[1:45]

Is a partnership right for you?

A fit if you:

Not a fit if you:

Partnerships start at $X,XXX/month.

Learn the system. Run it yourself.

The same framework we use with our partners, packaged so you can implement it at your own pace. Start with an $8 workbook, or get everything in the Community.

Inside BeFirst Training: how the DIY path works[3:10]

Your DIY resources

The FirstSearch Blueprint

The exact SOPs, worksheets and checklists we use with every client.

$8

BeFirst Online Course

A founder-led video walkthrough of the entire framework, one stage at a time.

[$XX]

BeFirst Community

The course, Blueprint, live webinars and weekly content, all in one membership.

$88/mo

Live trainings and webinars

Hands-on workshops, online and in Hampton, on every stage of the framework.

[Free to $XX]

Not sure where to start? Compare every option in BeFirst Training.

You do the work. We guide every step.

1:1 strategy sessions with our team, built entirely around your business. You implement; we bring the plan, the expertise and the accountability.

What a BeFirst coaching session looks like[2:00]

BeFirst Coaching

$500/month

One 1:1 session a month

$1,000/month

A session every two weeks

Best for: owners who want an expert sounding board and accountability.

From our resources

Learn more about social media

Podcast [XX] min · Sep 25, 2026

Ep. [XX]: Local ties, the marketing that happens offline

Video Sep 18, 2026

Building a Meta ad from scratch

Video Sep 4, 2026

Social posts that get engagement, not just likes

FAQ

Social Media questions

[CONFIRM] We typically manage Facebook, Instagram and LinkedIn, and recommend the right mix for your business during your strategy session.

No. Our team plans, creates and publishes your content. We may ask for photos or quick videos from your business, because real images of your team and work perform best.

Most businesses see engagement improve within the first month. Leads from social typically build over the first 60 to 90 days as the calendar, automations and campaigns work together.

Yes. Community management is included, and DM automations handle common questions and lead capture around the clock.

No. Every service is delivered as part of a FirstSearch partnership, because social media works best alongside the rest of your marketing system. Your plan includes every service your business needs for one fixed monthly retainer.

Make social pull its weight.

Let’s look at what your social is doing today, and what it should be doing.