Resources

Marketing you can actually use.

Articles, client stories, podcast episodes and videos from our team. Filter by format or by the part of your marketing you want to fix.

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[XX]%[Result metric, e.g. more calls from Google][Industry] · [Town], NH

Featured case study

[Client name]: from page three to the map pack

How a local business went from invisible on Google to the top three map results, and what that did for their phone.

[Article image]

Blog7 min read · Oct 9, 2026

Showing up in AI search: what local businesses need to know

AI tools are answering “who should I call?” questions. Here is how they decide which businesses to recommend.

SEOBranding & content

10:24

VideoOct 7, 2026

The FirstSearch Framework in 10 minutes

Chris walks through all four stages and how they connect, with real examples from local businesses.

Branding & contentLead GenerationReviews & Referrals

[Article image]

Blog6 min read · Oct 6, 2026

Why your Google Business Profile matters more than your website

For most local searches, your profile is the first impression. Most owners have never touched theirs.

SEOLocal Ties

[XX]%[More calls from Google]

Case study[Industry] · Oct 5, 2026

[Client name]: from page three to the map pack

Rebuilding a Google profile and local SEO from the ground up.

SEOLocal TiesWebsite

Podcast[XX] min · Oct 2, 2026

Ep. [XX]: Strategy beats size

Why the smallest business in the market can still be the first one customers find.

Branding & contentAnalytics

14:02

VideoSep 30, 2026

Setting up a CRM you will actually use

The simplest CRM setup for a local business, and the three fields that matter most.

CRMMarketing Automation

[Article image]

Blog5 min read · Sep 29, 2026

Vanity metrics vs. growth metrics: what to actually track

Impressions feel good. Leads pay the bills. A plain-English guide to the numbers worth watching.

Analytics

[XX][New referrals per month]

Case study[Industry] · Sep 26, 2026

[Client name]: building a referral engine

Turning a loyal customer base into a steady stream of referrals.

Reviews & ReferralsLoyalty

Podcast[XX] min · Sep 25, 2026

Ep. [XX]: Local ties, the marketing that happens offline

Chambers, networking groups and community partners, and how to make them count.

Local TiesSocial Media

[Article image]

Blog8 min read · Sep 22, 2026

The five automations every local business should have running

Welcome, follow-up, review request, re-engagement and referral. What each one does and when it fires.

Marketing AutomationCRM

18:40

VideoSep 18, 2026

Building a Meta ad from scratch

Offer, audience, creative and tracking, start to finish in one sitting.

AdvertisingSocial Media

[Article image]

Blog4 min read · Sep 15, 2026

How to ask for reviews without feeling awkward

Timing, wording and the automation that does the asking for you.

Reviews & Referrals

[XX]%[More website inquiries]

Case study[Industry] · Sep 12, 2026

[Client name]: a rebrand and a new website

A full brand refresh and a site built to turn visitors into inquiries.

Branding & contentWebsiteLead Generation

Podcast[XX] min · Sep 11, 2026

Ep. [XX]: Turning customers into your sales team

Loyalty programs that local businesses can actually run.

LoyaltyReviews & Referrals

[Article image]

Blog6 min read · Sep 8, 2026

Is your website a brochure or a lead machine?

Five signs your site is just sitting there, and what to change first.

WebsiteLead Generation

11:15

VideoSep 4, 2026

Social posts that get engagement, not just likes

The post types that start conversations, and the ones to stop making.

Social MediaBranding & content

[$XX][Cost per lead]

Case study[Industry] · Aug 29, 2026

[Client name]: paid ads that pay for themselves

Restructuring Google Ads around cost per lead instead of clicks.

AdvertisingLead GenerationAnalytics

Podcast[XX] min · Aug 28, 2026

Ep. [XX]: Why growth is a system

Improving the whole customer journey beats chasing one big win.

Marketing AutomationAnalytics

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