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How to Get More Online Leads for Your Business
Looking To Get More Leads Online? We Have The Answer!
How Adopting the Flywheel Approach Can Get You More Leads?
Looking to grow your business online and get more leads, but not sure where to start. You have come to the right place! This article will walk you through a simple “9-Step process” using the “flywheel approach”. This “9-Step Process” is the first step in setting your business up to start generating more leads!
Why should you care about the “Flywheel” approach? It’s the most efficient way to connect all parts of your business and put the customers at the center of it. With all parts of the business working towards satisfying the end customer it makes the customers pathway to purchase friction-less and leaves them more likely to write a positive review or refer you to a friend. By focusing on the customer’s experience and continuing to make improvements overtime, you will continue to get more and more leads overtime!
9-Step Process on How to Get More Leads Online?
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Whether you have one or one-hundred products/services when building your business for success online it is important to keep it simple in the beginning. By focusing on your three main products/services whether that be based on price, popularity, etc, it will set make the rest of this 9-step process feasible. Remember you can always add other products/services to this process later!
Whether you are building your website from scratch or giving it a face-lift it is extremely important that your website can be found for at least the three main products/services you mapped out above. Focus here is all about search engine optimization (SEO). Key is to start with keyword research and understand how your customers are searching for your product or service. From there it is all about building unique landing pages for each specific product or service. Lastly you end with creating compelling content to provide the customer with a positive experience and most importantly a call-to-action so if they are interested the have the next step!
This may seem a little too simple but one of the most important steps in this process is making sure you have a goal for your website and that your website is setup to succeed at completing that goal. Whether the goal is to sell products, generate leads online, drive customers to in-store location, or anything else, it is important that every page has a purpose to drive your customer to getting closer to that goal.
Mapping out the customer journey is extremely beneficial step for setting up your website to accomplish the goals you want it to. Picture your website as a “funnel”. No matter what stage of the purchase funnel they are in (searching/awareness, considering, or ready to buy), each page should have a unique call-to-action to bring them further down the funnel. By creating a customer journey map you will be able to make sure your content and call-to-actions are in place to provide a positive customer journey!
Do you know what marketing efforts are helping you drive leads online? If not, then you need to setup analytics to measure your efforts. The analytic tools that we recommend are Google Tag Manager and Google Analytics. Once those are in place it is extremely important to setup goal and event tracking! Goals and events can be anything from filling out a lead form, watching a video, clicking a button, etc. By tracking the website interactions of your customer, you start to understand ways to improve their experience!
Why do most businesses fail at successfully setting up the “flywheel approach”? It’s because they believe the customers journey is done once the user buys their product or service. Do not make the same mistake. Great businesses get their customers to work for them and so should you. How will you do that? By implementing a Customer Relationship Management (CRM) system. The hard work of getting the sale is done. Now make sure you capture necessary information such as name, email, address, phone number, etc. and import all of that into your CRM. Once you do that, you then have a rich database of customers you can reach out to for later marketing initiatives.
Once you have successfully set up your Customer Relationship Management (CRM) system the marketing opportunities are endless! With your contacts now in one place, next step is to build an email marketing & advertising strategy. With an email marketing and advertising strategy you stay engaged with previous customers. You can educate them on new products/services or even upsell/cross sell additional products or services.
The final step is getting your customers to work for you. How do you do that? Well, if you successfully accomplished the steps above it is easy. First off, you have already gotten them to go through a positive experience of purchasing your product or service. Second, you have added all of their information into your CRM and continue to stay in touch with your email marketing strategy. Lastly, its time for you to now reach out to them, thank them, and kindly ask them to leave you a positive review. Let them know that in return, you will reward them for promoting your business. This can be done in many ways!